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Monash Alumni Marketing Seminar: 'Measuring digital media'
Untitled Document
| Date: |
Friday 14 November, 2008 |
| Time: |
7.15 am for 7.30 am (expected finish time is 9.30 am) |
| Location: |
Zinc at Federation Square, corner of Flinders and Swanston streets, Melbourne |
| Cost: |
Monash alumni: $48; Guests: $55; Table of eight: $400. Prices include a hot breakfast. |
| Description: |
Guest speakers will discuss the opportunities and challenges of using digital media in marketing. Estimates suggest that by 2011, 25-50 per cent of marketing communications budgets will be allocated to digital media. However, marketers face great difficulty measuring digital media and selling the medium's benefits to stakeholders.
Speakers include:
- Christine Buckley, Marketing Services Manager, Ford
- Sandra Hanchard, Senior Analyst, Hitwise
- Mr Mark Edwards, Director of Digital Marketing and Media, Next Digital
- Ms Helen Souness, Marketing Director, Seek
- Host: Dr Michael Valos, Chair of Monash Marketing Alumni
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| Category: |
Seminar |
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